How to pronounce “logo”

/ˈloʊɡoʊ/

Logo is pronounced /ˈloʊɡoʊ/. It has 2 syllables, and the beat falls on the first one — loʊ. Below: the syllable split, native audio in both accents, the mistake people actually make with this word, and every individual sound in it explained.

IPA/ˈloʊɡoʊ/
Syllables2
Stress patternOo
Sounds4

Syllables and stress

Split it into 2 beats. The highlighted syllable is the strong one: say it louder, longer and a touch higher in pitch, and let the others fall away. English is a stress-timed language, so getting loʊ in the right place matters more to a listener than getting every vowel perfect.

loʊstressed
ɡoʊunstressed

Stress pattern Oo — capital letters mark the stressed beats.

The common mispronunciation of “logo”

✗ Often said: /ˈlɑːɡɑː/ — the spelling, read straight off the page.

✓ Actually: /ˈloʊɡoʊ/

Why the two come apart: at least one vowel does not say what its spelling suggests — English vowel letters are not reliable here.

This is why reading English aloud from spelling alone goes wrong so often: the letters of “logo” are not a reliable map of its sounds. The IPA is — each symbol stands for exactly one sound, every time.

“logo” sound by sound

“logo” is built out of 4 sounds. Say each one on its own first, slowly, then run them together at speed. Every sound links to a full guide with mouth position, the mistake learners make with it, and other words that use it.

Words that rhyme with “logo”

Same ending sound from the stressed vowel on — a good way to hear whether you have the vowel right:

gogo/ˈɡoʊˌɡoʊ/

Minimal pairs — words one sound away from “logo”

Each of these differs from “logo” by exactly one sound. If you can say both of a pair and hear the difference, that sound is under control:

loco/ˈloʊkoʊ/lobo/ˈloʊboʊ/gogo/ˈɡoʊˌɡoʊ/

Questions people ask about “logo”

How do you pronounce “logo”?
“logo” is pronounced /ˈloʊɡoʊ/, with the stress on the first syllable (loʊ). Press the US or UK button above to hear it spoken.
How many syllables are in “logo”?
“logo” has 2 syllables: loʊ · ɡoʊ. The stress pattern is Oo.
What is the common mispronunciation of “logo”?
People read it off the spelling as /ˈlɑːɡɑː/, but it is actually /ˈloʊɡoʊ/, because at least one vowel does not say what its spelling suggests — English vowel letters are not reliable here.

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The sounds inside this word

/l/L sound/oʊ/long O (GOAT)/ɡ/voiced velar stop

Words next to “logo” in the guide

locationloglonglongitude

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